The Price of Loyalty

The Price of Loyalty

How much does it cost to get loyal customers? Not as much as you’d think! A great way to get new customers into your shop, store or restaurant is to offer a coupon for first time visitors. A great way to get repeat customers is to offer a discount or reward for...
Customer Acquisition vs Retention Costs

Customer Acquisition vs Retention Costs

Being in business as a brand or company often means that you have to spend money on advertising and promotional campaigns. It’s done not only to gain customers, but to keep customers – and this difference is referred to as the gap between customer acquisition and...